I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
I agree it’s a game of whack a mole
But it’s not directly comparable to infosec. In adblocking is a game of whack a mole on both sides. And even if you get around the adblocking today, there’s no guarantee you’ll do it tomorrow.