I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.
What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?
Nah, because no alternative can be a complete replacement and if it’s not the exact same experience, people aren’t willing to put that tiniest bit of effort.
Again, look at Reddit as an example, alternatives exist, yet none of them are the exact same because there’s not a comparable size, and because of that people will just pull down their pants and begrudgingly accept reddit’s problems.