I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • Frozzie@lemmy.world
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    1 year ago

    The European Union is about to ban anti-adblockers since they run scripts on your computer without your consent, thus violating GDPR.

            • dan@upvote.au
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              1 year ago

              How do you determine what’s essential?

              If I have a script on my site that implements page transitions (eg. when an internal link is clicked, fade out the old page and fade in the new page), is that essential or non-essential? It’s a part of the site’s design, however the site still functions without it.

              It’s a slippery slope.

              • phillaholic@lemm.ee
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                1 year ago

                It’s not even a slippery slope, it’s a giant cliff of unattended consequences. Innovation in web technology could be haunted by bureaucracy.

    • Jako301@feddit.de
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      1 year ago

      There will just be another popup and everything is fine. Ads are youtube business model, they can ask you to deactivate adblock, pay up or leave the site like a lot of news sites do. Running anti-adblockers is entirely within the law if you get informed about it on the site.