Blizzard has launched a month-long blood drive to celebrate the release of Diablo IV's second season, Season of Blood. There will be three tiers of rewards that will unlock as more people donate, with the final reward being a sweepstakes for a custom liquid-cooled PC infused with human blood.
Never mind that ‘infusing’ can mean basically anything - I still think it reflects an off-putting attitude towards our bodies. The concept itself seems immature and gross. If it makes people donate blood, it’s hard to actually oppose it though.