Blizzard has launched a month-long blood drive to celebrate the release of Diablo IV's second season, Season of Blood. There will be three tiers of rewards that will unlock as more people donate, with the final reward being a sweepstakes for a custom liquid-cooled PC infused with human blood.
Depending on whose blood it is, it could be pretty cool. Some rando’s blood? Gross. Gamer girl blood? Excellent heat conductor.