My social media algorithms show me so many cool cosplayers, tomboys, pretty girls in a variety of nice clothes, alt girls, fairies with elf ears but never any attractive men doing anything cool or stylish or interesting that it just feels so lame being a guy.
I never see any attractive men (im bi) with interesting style or clothes or looking attractive in cosplay or being artistic and hot. Are dudes just so boring with their looks or is my algorithm just too skewed towards women?
Now you’re mixing up “what marketers think works” with the much broader category of “images on social media”.
What marketing departments dominated by men think works is not the same thing as what actually works is not the same thing as what gets put on social media.
In this case, isn’t it because the market evolved faster than they could keep up with? Probably there was a time where most of their customers were “macho men”, so these adds would work in marketing.
That is the assumption. But that does not mean it is true.
I posted an example of the tyre company before. The other example I can’t find is the blog by a guy who rented two stalls at either end of the same conference, staffed one with models and the other with local grandmothers. The grandmothers did much more business. It’s the salesmen who want the stall staffed with models, not the customers.
The evidence-base of sales & marketing is dismal to non-existent.