Netflix co-CEO Ted Sarandos sees generative artificial intelligence tools expanding creativity during the making of movies and TV series and not just being a cost-cutting option for studios.
“We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” Sarandos told financial analysts on Thursday after his company delivered its second quarter financial results.
“So this is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualization and shot planning work, and certainly visual effects,” he added.
And not just on bigger budget projects. Sarandos pointed to El Eternauta (The Eternaut), an Argentine sci-fi series that follows survivors of a sudden and devastating toxic snowfall and which made use of virtual production and AI-powered visual effects tools.
In the first-ever generative AI footage to stream as part of a Netflix original series or film, Sarandos said Netflix and Argentinian VFX artists collaborated to show a building collapsing in Buenos Aires.
Ah yes, price scalping to follow. Shhhh, don’t tell anyone though!
AI will make TV cheaply, not better.
Fuck off, slop peddler.
AI reminder: If the person claiming that AI is going to be a huge boon for the industry stands to gain by using it to replace workers and keep wages low, then their opinions on the tool are not to be trusted.
That should just be a general capitalism reminder.
Yes - I’m sure he thinks it’ll be a boon.
But that’s because I’m sure that, like virtually every executive at every film, TV, music or game studio in existence, he wouldn’t recognize real creativity if it walked up and punched him in the face.
Can’t help but feel none of them have ever watched tv or movies, beyond a cursory glance to say “that’s not the big thing anymore”
Yum yum slop, eat it up. Yum yum slop, fill me up!
That’s not how that works. They’re gonna be cheaper and shittier.
Can’t wait for the headline of him exchanging his family for a better, more upgraded, AI-family.
