This is just a marketing trick and an age old one. Costco isn’t losing any money and it doesn’t speak to the CEOs principles. It might speak (favorably) to his competence as a CEO.
The very fact that this ad was posted here are we are all discussing it mean it is also highly successful champaign. Costco markets itself as being the good guy and this plays into that persona.
I’m not saying any of this is a bad thing but see it for what it is, a shrewd marketing tactic, after all Costco isn’t curing cancer or saving the rainforests, its a corporation and its generating profit for its shareholders, nothing more.
Getting consumers to organically discuss its products and services online for free and in a favorable light is worth much to Costco than any paper loss on a hot dog sale.
This is just a marketing trick and an age old one. Costco isn’t losing any money and it doesn’t speak to the CEOs principles. It might speak (favorably) to his competence as a CEO.
The very fact that this ad was posted here are we are all discussing it mean it is also highly successful champaign. Costco markets itself as being the good guy and this plays into that persona.
I’m not saying any of this is a bad thing but see it for what it is, a shrewd marketing tactic, after all Costco isn’t curing cancer or saving the rainforests, its a corporation and its generating profit for its shareholders, nothing more.
Getting consumers to organically discuss its products and services online for free and in a favorable light is worth much to Costco than any paper loss on a hot dog sale.