There’s actually more value in metadata than just for advertising, such as scientific and general market research. And even just talking about ads, it’s still useful for both targeted and non-targeted ads and is not limited to the YouTube advertising space.
Do you think running YouTube is free?
Either the advertisers pay for it, or you do. That’s the deal.
My metadata does more than enough to pay for my usage.
Metadata is only valuable for ads though, right?
There’s actually more value in metadata than just for advertising, such as scientific and general market research. And even just talking about ads, it’s still useful for both targeted and non-targeted ads and is not limited to the YouTube advertising space.
Do you think targeted advertising and creating detailed user profiles for that is the only way to run ads?